On March 11th, the seminar to discuss the report of Research on Copyright Collective Management Licensing Mechanism (The Research Report), which co-hoste by Renmin University of China Academy of Intellectual Property the British Embassy in Beijing, and co-organized by the CBBC was held in Beijing. Intellectual property experts from judicial, administrative, academic and collective management organizations had in-depth discussions on the first draft of the Research Report and related issues about the copyright collective licensing management mechanism, in order to provide suggestions for the improvement of collective management mechanism of copyright in China. The Beijing Sunshine Intellectual Property and Legal Development Foundation (SSIP) provided support for the seminar.

    In his speech, Mr. Mo Xiaoyao, the official of the Business Environment Project of British Embassy in Beijing, emphasized the importance of the construction of the copyright collective management mechanism for the protection of copyright in China and Britain. He hoped to share the experience of copyright collective management in UK with the Chinese IP circle through the discussion and publication of this Research Report. And it also helped the British intellectual property circle to improve their understanding of the current status of China’s copyright management organization.

    Professor Liu Chuntian, Dean of Academy of IP RUC, said in the seminar that China has become a big country in cutural industry. To improve the collective management mechanism of copyright is to respect knowledge and creation, and to strengthen copyright protection. At present, China's copyright collective management mechanism has been challenged by many aspects such as technology and the market. It is of value to explore the legal nature of copyright collective management mechanism. And the understand the legal nature of copyright collective management is also of great significance to understand the rationality and legitimacy of it. And experts from the academic and practicle circle need to study and learn from the advanced experience of UK in the field of copyright collective management.

    Afterwards, experts in the seminar introduced the current situation of China's copyright collective management mechanism, relevant judicial practice and the UK’s practical experience in this regard. And then they discussed the standard of royalty, the determination of the amount of infringement compensation, dispute resolution mechanism and other related issues. Experts on the seminar reached concensus on a number of issues and provide pertinent opinion on the modification and revision of the Research Report.